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Where are we heading to with the closure of LinkedIn in China


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With the report from LinkedIn in Jan 2021, there are around 57M users in China which ranked number 3 among all countries, just behind United Stated (17M) and India (69M) from its total of 706M users in the world. While in Asia, there are 190M users in the region and over 11M users (out of its total 190M users) are C-level globally. What will happen after LinkedIn’s announcement on its closure in China?


Among the 57M users in China, 75% of them aged from 25 – 34, while 16% aged from 35 – 54. Age 25 – 34 are the main and core workforce, with its closure, will it disconnect the future management in China from the rest of the world? Will that make it more difficult for the world to connect with China? Global top executives and business leaderships are using LinkedIn to share their knowledge and experience and passing on different ideas and experiences to the followers. As China is the 2nd largest economy in the world, the knowledge hold as well as their connection with the world may be the key factors for the further development of the country, how will the closure of LinkedIn shake up the long term development of the country?


Active users play a very important role for social media, how many of the 57M users will still regularly using the platform? There was LinkedIn alike platforms in China before, but all didn’t turn out as successful and effective as LinkedIn, what’s the path pinned ahead for similar platforms in China? Apart from networking, LinkedIn is famous for its presence of non-active job seekers, how will it shake the employment strategy and recruitment industry in China.


LinkedIn also plays an important role for connecting with senior executive and management all over the world, which resulted in building potential business opportunities for enterprises in China, how will it affect the business opportunity for enterprises in China, especially SMEs.


“InJobs”, as announced, will be the new platform created by LinkedIn, what’s the difference between “InJobs” and other CV and job searching platforms like 51jobs, Liepin, Zhaopin and etc. How are they going to differentiate from these local platforms? Currently, those platforms mainly attract junior to middle management users, how are they going to attract the C-Level or senior management users will play a very important key. How they shape and change the perception of senior job seekers on the platform is crucial, even with the paid subscription service, there are still a lot of privacy and confidentially issues from those CV download websites. LinkedIn is famous for professional network with high prolific business leaders and senior top management. How will the new platform from LinkedIn retain and attract this group of professionals?


There are a lot more questions that come up after LinkedIn’s announcement on shutting down in China. When there is risk, there is opportunity; with questions, there are answers. Let’s share your thought on this.


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